To Music Execs, MTV, Media Moguls :Rock and Roll Should Never Die

I say this with all bands I write about. If you find them on a streaming service or Youtube, and you like them, BUY THEIR RECORDS, CDS. Support rock and roll.

The 4 videos at the bottom could reignite rock video tv in a big way. Selling records. Isn’t that what its all about?

The major record companies want you to listen to and buy their garbage. And they push hard to try and make it so you only see and hear their “product”
Indie labels sign bands they love. They’re a business…the last of the mom and pop small businesses. So support them.
Call your local radio stations, the so-called “alternative rock” stations,who are still playing Smashing Pumpkins every hour,and demand “New Music”
Contact them on social media, the major labels, the big media companies, MTV , and tell them you want new fucking rock on there.
Buy music

Fight for what you love. The corporations that run the music business know a lot about business. They don’t know shit about music.

Wall street doesn’t make music. It makes money. They need to learn to balance profit and product with quality art. They lose nothing by hiring some people whose only jobs would be to love music, love the search for new and exciting stuff, and who want other people to hear it.

Rock just needs a better promotional team. Hip hop is getting old and repetative. I’d rather hear a great funky band ,real instruments, real soul singers. Let some people who have worked for CMJ or college radio and bring back smart, interesting music. Record and cd sales dipped when record companies chose to go with shock or pop (skimpy clothed girl with 20 dancers and boring pop dance tunes that say nothing)(Marilyn Manson.Gangsta rap). They’re using faulty algorithms.

The big days for record stores was when college and small radio stations (wlir,kexp)) picked the next big things. R.E.M. The Cure. Duran Duran. Motley Crew. Nirvana. U2. Smashing Pumpkins. Billy Idol.

The digital iTunes thing is losing ground. Why? It sucks. You pay money to listen to a song you could probably hear for free on youtube. You own nothing but a bunch of 1s and 0s. No lyric sheet. No album art. No tangible artifact.

I love feeling a new 180 gram vinyl record. It has heft. It feels like you bought something. The cover are 12×12 pieces of art ,designed by graphic artists. There’s credits.Maybe it has some cool pics of the band. Maybe there’s a booklet with lyrics …and more art. I bought a Babyshambles album recently that came with a cool 24×24 inch poster .

You open it up. There’s a smell…like a new car ..

But, its not a car. Its a rocket ship. Its a time machine. The music on that big old slab of wax is a world the musicians created for you…and people like you. Sometimes its beautiful. Sometimes its a party starter.

CDs were sold as indestructible in the beginning .Can you believe that? For me, I’ve never felt a connection to the cd package. I have bad eyesight. For years, I stopped reading lyrics…which was a huge part of the enjoyment of music. Bernie Taupin’s cinematic poetry. Patti Smith’s actual poetry. Rik Ocasik (the cars) short punchy visual style. Suddenly,it was gone

That wasn’t the only thing that was gone. For whatever reason, the communal thing that was part of shopping at your favorite little vinyl store (new and used) just ended. Purists actually closed shop. Vinyl was literally pulled from the racks. Cds replaced them.

I buy cds for the car. But,they almost always get ruined. Its just a weird impersonal format. The way they forced it on us was fucked up. The prices, around 17 bucks ,was outrageous at first.

So cds were forced on us. The previous thing was coldly abandoned . Remember when they just stopped making VHS tapes? That was ok. The picture and sound quality was an upgrade. Cds were NOT an upgrade. Want proof? Listen to the original vinyl of The Beatles – Sgt. Pepper. Then listen to the original cd release. Like a lot of cd reissues, they just recorded/digitized the albums. But,often,this wasn’t in any way a remaster. I think it was done by machine. What you got was muddy…very muddy

So, who says rock is dead? Record companies that put all their eggs in the hip hop and pop basket? Remember,these guys are businessmen. American Psychos that actually loved Huey Lewis.

I guarantee that if some real music people ran the big labels choices on who to sign and promote, we could have it all when were driving in our cars and forced to listen to radio.

#MTV could be done again,even as a different channel. There’s plenty of all hip hop video stations. There’s a country music station. There needs to be a rock video channel ….not just on youtube (although for finding bands to play , it would be a decent source.

I truly believe that NEW rock just needs an outlet that equals the country,and hip hop video channels.

I want to run programming. And I’d want to be deeply involved in the promotional campaign.

ILRR tv

I love rock n roll tv

I know exactly how to sell it….and exactly which bands will set it off.

So bigtime media ceos, owners,influencers…

We want our Roktv

I guarantee it’ll be the biggest channel debut in decades.

#musicbusiness

Shame – Concrete

Dead Pretties – Confidence

The Wytches – Digsaw

Weaves – Tick

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